The Everglow mixes original music from the band's new album with several short games to provide an entertaining interactive experience. Included is a match game, a whale riding action game, a jigsaw puzzle, and a couple of 'adventures'. Successful completion of each game rewards the player with video footage and mp3 files, containing one of their new songs as well as interviews with the band. Rewards are represented as coins in a briefcase that can be opened and revisited at anytime. Click.
While the idea is sound—pardon the pun—the execution of this multimedia promotional tool has a few quirks. Although the adventures are of the popular point-and-click variety, the main character is the only clickable element in them most of the time. And I am still unsure how to complete the first adventure, or why there are two coins in the briefcase for each. The games are cute and include pretty hand-drawn graphics, and yet the gameplay is simple, ordinary, and uninspired.
So why am I including it here? Well, it's about the music, which is exceptional, and I am glad my friend Andy recommended it to me. Furthermore, I believe it is logical to predict we will see many more Web games like this in the future that promote independent music groups. As the antiquated business model between the big old record labels and the artist is redefined in this digital age, artists struggling for recognition will need to drive traffic to their sites to help drive music sales. And what better way is there than with a Flash game. =)