Sometimes receiving a message can be so exciting that the letters seem to jump off the page. Then those letters form into a giraffe, which will dart across the landscape pursued by snakes, sharks and Godzilla. Okay, that just might be the interactive music video for Japanese rock group Andop's song "Bell".
Developed by PARTY, the video starts with typing in an 80 character message. These words will then transform into a sprinting animal (what kind depends on message length), and off it goes. The scenery it rushes through changes along with the cadence of the song, but watch out! These wordy creatures will rush head-long into all sorts of obstacles without your direction... and all those collisions could make for quite a scrambled message. At the end, a link is generated so that you may share your message with a friend, or, for Twitter users, send it directly. With an amazing combination of typographic and charcoal art, Androp's "Bell" is so visually interesting that it makes up for the CPU-hogging and somewhat loose gameplay. The song's catchy too! There are probably easier ways to post a missive, but this is definitely one of the most fun.