Recettear: An Item Shop's Tale


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Recettear

JohnBEarlier this year, we featured a demo of a little game called Recettear, a Japan-only RPG/simulation title released by EasyGameStation in 2007. Carpe Fulgur was working on localizing the game for an English-speaking audience, and in order to gauge interest for a full release, tested the waters with a demo. The response was grand, and just a few months later, the full version of Recettear: An Item Shop's Tale has arrived!

recettear.jpgIn Recettear, you take on the role of Recette and the knowledgeable fairy named Tear. Recette's father vanished after taking out a massive loan, and unfortunately for our heroine, it's time to pay up, and she has to foot the bill. Tear works for Terme Finance, the owner of the loan, and decides to help Recette earn money by turning her house into a storefront, selling items to adventurers in town.

Instead of playing the usual part of "hero who saves the world", Recettear fits you in behind the scenes as shopkeeper, the thankless job of stocking and selling an endless supply of items. You'll haggle with customers, trying to sell your wares at a tidy profit without scaring shoppers away. You stock your store with items you buy at the market or guild, and demand (as well as prices) for items waxes and wanes as time goes by. If you're tired of sitting behind the sales counter, you can always hire a hero and head out on an adventure, crawling through dungeons in an action/RPG-styled loot fest. Anything you find in the catacombs is yours to sell at a 100% profit!

Recettear is metered out in four chunks of time each game day. Opening up your shop eats up a time period, so you can only sell a few items each day. Heading out to the dungeons eats up two time periods, so you can really only adventure in the morning if you want to make good of the loot you nabbed. This parceling out of time gives the game a deliberate, gradual pacing that forces you to make smart decisions and use your time wisely. And while it seems you can never get enough done in one day, when your next loan payment is suddenly due, you'll realize time passes quite fast. Just like real life!

recettear2.jpgAnalysis: There's so much to say about this well-stocked game that it's impossible to cover it all in one tiny review. Recettear: An Item Shop's Tale starts out simply enough with a few items to find, a few stores to visit, and a dungeon to run through. Before long, you've got multiple heroes to adventure with, hundreds of items to manage, several dungeons with different floors to visit, customers making special requests and trying to sell you items, and even a little "friendly" competition! Despite the intricacies of the experience, Recettear never feels too complex, and each time something new appears, you'll eat it up with vigor.

It's true you'll spend most of your time in the dungeon or behind the counter at your shop, but the nature of every day of gameplay is always different. Recettear never feels stale, everything evolves as you play, adding more and more to experience (and deal with) as you progress. And just when you think you've seen it all, Recettear throws something new at you in the form of random events or completely new twists to the story. It's a little piece of brilliance how the game keeps things fresh even after many hours of play.

Also, Recettear is something you can get compulsive about. Even though it's billed as an item selling game, there's so much more going on that selling items becomes something of an excuse to do everything else the game offers. There are hundreds of items to find, price, and sell, many with unique characteristics when used in battle. Adventurers also level up, and outfitting them with awesome equipment is a game unto itself. Then there are individual upgrades you can nab for your shop to spruce things up a bit. Bet some pine wood flooring would look nice!

New, original games are something of a rare commodity in today's saturated gaming society. Recettear: An Item Shop's Tale is one of these marvelous gems. Love it for its smart design, love it for its mixing of game concepts, love it for how everything comes together in a complete, time-absorbing package.

WindowsWindows:
Download the demo
Get the full version

Mac OS XMac OS X:
Not available.
Try Boot Camp or Parallels or CrossOver Games.

Walkthrough Guide


(Please allow page to fully load for spoiler tags to be functional.)


So then, some useful info for y'all:

Payments needed each week:

Week 1 (day 8) : 10,000 pix
Week 2 (day 15): 30,000 pix
Week 3 (day 22): 80,000 pix
Week 4 (day 29): 200,000 pix
Week 5 (day 36): 500,000 pix

Bonuses for each merchant level:

Merchant Level 01: Open your store. You start at this level.

Merchant Level 02: Customers sell. Customers sell items to you.

Merchant Level 03: Can take orders. Customers may give you a general order you must fill.

Merchant Level 04: More items. At this level more items can be found at the guild and market.

Merchant Level 05: Fusion rank 1. At this level rank 1 fusion items are available at the guild.

Merchant Level 06: Change wallpaper. You may change the wallpaper in your store; buy them at the market.

Merchant Level 07: Advance orders. You may accept orders in advance that you fulfill at a later date.

Merchant Level 08: Change floor. You may change the floor in your store; buy them at the market.

Merchant Level 09: Change carpet. You may change the carpet in your store; buy them at the market.

Merchant Level 10: Move counters. You may rearrange the counters in your store at will.

Merchant Level 11: More items. Even more items can be found at the guild or in the market.

Merchant Level 12: Store expansion. You may expand the store, giving you more room for counters and items.

Merchant Level 13: Fusion rank 2. At this level rank 2 fusion items are available at the guild.

Merchant Level 14: Change counters. At this level you may change the counters in your store; buy them at the market.

Merchant Level 15: Change counters. At this level you may change the counters in your store; buy them at the market.

Merchant Level 16: Two items. If you are defeated in a dungeon you may bring two items back instead of one.

Merchant Level 17: Item storage. Your overall inventory space is upgraded to 25 slots in a dungeon.

Merchant Level 18: More items. Even more items can be found at the guild or in the market.

Merchant Level 19: Fusion rank 3. At this level rank 3 fusion items are available at the guild.

Merchant Level 20: Store expansion. At this level you may expand the store even further.

Merchant Level 21: Half pay. Your fame is such that every adventurer will cut their pay in half for you.

Merchant Level 22: Vending madness. You may place vending machines without limit; buy them at the market.

Merchant Level 23: More items. Truly epic varieties of items may be found at the guild or market.

Merchant Level 24: Item storage. Your overall inventory space is upgraded to 30 slots in a dungeon.

Merchant Level 25: Fusion rank 4. At this level rank 4 fusion items are available at the guild.

Merchant Level 26: Store expansion. You can expand your store to truly massive proportions.

Merchant Level 30: Fusion rank 5. At this level rank 5 fusion items are available at the guild.

Merchant Level 40: Item storage. Your overall inventory space is upgraded to 35 slots in a dungeon.

Merchant Level 50: Three items. If you are defeated in a dungeon you may bring three items back instead of two.

How to unlock adventurers:

Louie

The first time you go to the adventurers guild, Louie will be available.

Charme

Beat her in Jade way and sell to her until she comes in with two events.

Caillou

Reach merchant level 3. Caillou will come in to place an order. After completing the order, sell him items until he comes in to give you his card.

Elan

Charme must be unlocked. Do the pub event at night, then the merchants guild morning event. Sell some items to him until he gives you his card.

Tielle

Do her events in the morning or afternoon in the Town Square. Complete Jade Road and Amber Garden. Clear Amber Garden and sell to her until she tells you she gives you her card.

Nagi

After day 9, she randomly appears in dungeons. Meet her four times in the dungeons, then wait for her to visit the shop. Sell to her a few times until she gives up her card.

Griff

Complete the Obsidian Tower. Griff will visit the shop during two evenings or nights and on the second time he will give you his card.
(must be done on unlimited mode)

Arma

All other characters must be unlocked then she will visit you in the morning. Complete the Lapis Ruins and she will give you her card.
(must be done on unlimited mode)

Different dungeons:

Jade Way: Clear Hall of Trials.

Amber Garden: (Must have Charme)View event in town square of Tielle chasing after her sister. Charme will then come into your store later and tell of a new dungeon.

Obsidian Tower: After beating Tielle in Amber Garden, see both night events in town square with Griff. After, he comes into your store to give a warning.

Lapis Ruins: Pay off the debt and unlock every adventurer besides Arma. Arma will come into your store and unlock this dungeon for you. (must be done on unlimited mode)

Crystal Nightmare: Clear Lapis Ruins. (must be done on unlimited mode)

Different modes:

New Game+: Beat the game (pay off all the debts each week)

Survival Mode: Beat the game (pay off all the debts each week)

Unlimited Mode: Beat the game and save after the credits, then load that file.

Assorted tips and tricks
Shop:

Everyone has a different sell rate, and it changes over time. For instance, Allouette has no max price, and will buy at up to about 148% of any base price before you even get on her good side, where as the little girl starts with a max pix of around 600 and you can rarely even get over 110% on anything. After you get them happy with you, (a heart over their head when they buy/sell) their max pix increases by around double, but they will now buy almost anything for at least 100% of original price, even if it runs over their pix limit. Most adventurers have a very low pix limit until you use them successfully for five floors in the dungeon.

The following are not exact figures, but can help a lot for ball parking and trying to always get a "just combo". They are based on my average max sell percentages for each person that has purchased or sold something to/from my store.

Little Girl(s)

Buy: 110%
Sell: 52%

Woman (women)

Buy: 114%
Sell: 65%

Man (men)

Buy: 123%
Sell: 60%

Old Man

Buy: 128%
Sell: 55%

Guildmaster

Buy: 130%
Sell: 51%

Allouette

Buy: 148%
Sell: 50%

Prime

Buy: 100%
Sell: ?

Euria

Buy: ?
Sell: 270%
(Note: she has some good stuff for sale sometimes, but her prices only make it worth it on later plays through or in unlimited mode.)

All Adventurers

Buy: 115%
Sell: 70%
(Note: I usually let them buy for really low so I'm not certain about an actual number for them.)

Near these numbers is where they will sell for a near pin (except for adventurers), though exactly how far off they are depends on the item, so I'd suggest finding out for at least the more common items and peoples.

Just combos are your best friend in the shop. If your store is near center in appearance and/or you're pulling in enough customers, you can multiply up to a maximum of 128 by getting a just combo from buying and selling to 7 people in a row.

After you make your first 100,000 pix, try to avoid the town center events in the afternoon and night to avoid encountering Euria for the first time as until you first encounter she'll never come to your store.

Try to stay in a safe zone nearer to 100% if you're not certain because the just combos are your best bet for leveling your merchant level. Also, if you are often in the dungeons, then looking into fusions would be in your best interest. For instance, buy a shell necklace for around 2000 pix for every charred lizard you get from giant rats or kobolds to fuse them into a 15,000 pix Azure necklace.

Dungeon:

If you go into a dungeon with a new character try to lure them into your store and sell them some better equipment first if you can, or bring one good item with you for them to equip. on top of the equipment bring food with you, at least 5 health items. How many sweets you bring depends on how often you use techs. If you're using a mage then you should bring more sweets and less food.

Now that you're prepped for dungeon crawling, the first thing you should do with any new adventurer is find out how fast you move, how fast you attack, and how far in each direction your attack reaches. Just doing that for a lap around the first room of the floor will help you out a lot.

The only other info I can give you is to try and watch your enemies and see how they fight and focus on getting side or back attacks.

Bosses all have slight differences, but most are easy to figure out on sight.

On every floor, try to go after every enemy and chest on the floor and only keep the most expensive items unless you are collecting for an order or for a fusion. If you ever have no health items after beating a boss floor I suggest just leaving the dungeon right then and there for safety's sake.

Also, know that every Sunday in the game, (on the far right days of the calendar) the adventurers guild is closed, so you should plan around this.

Time Management:

Lots of things you do can eat up time, the following is a list for what eats up how much sections of time:

Leaving your shop and immediately returning eats up no time, so no worries about just stepping out to see what events may exist. Also, no time is used for entering the adventurer's guild but not going to a dungeon.

Any event in the city uses 1 section of time. Same for entering the market or merchant's guild or entering an empty area of the town. If you need to do anything, try to make it a full trip so you get the most for your time.

Opening your shop uses one section of time every time.

Going to the adventurer's guild and leaving for a dungeon uses up 2 sections of time but this is separate from the markets and events, so if you shop or see an event before leaving then count it as 3 sections of time used.

25 Comments

This game somehow reminds me of the "Dark Cloud" series on Playstation...it has a similiar charm to it...

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Oh yeah, Dark Cloud was awesome. I spent more time building cities than dungeon crawling.

I played the Recettear demo. As much as I loved it, the dungeons were terrible. It was basically a game of how far can you go without getting ganked by five enemies at the same time. And you can't get enough money to pay rent without clearing the dungeons. Can anybody who bought the game confirm whether the dungeons, or the weekly rent, were toned down at all?

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darkendofall Author Profile Page September 12, 2010 9:48 PM

grrrraaaarrrggghhh!
i want this game so much.......need...moneys!
oh well.....i'll get this when i get my own computer....which is when i get a job....which i cant do yet......graaarrrggg!

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@blalien I believe everything is the same from what I can recall from the demo. I would say that the dungeons don't give much trouble after the initial learning curve.

Outfitting your hired heros with the best equipment available to you and taking a methodical approach to clearing the dungeons makes them pretty simple.

For anyone on the fence about purchasing this, failing to meet the weekly payments doesn't force you to start all over:

You keep everything else (shop improvements, items, character improvements) but just kinda teleport back in time to day one of the game. I believe your past failure is written off as a dream.

20 bucks is a sizeable purchase though but i can at least testify I've already gotten 30 hours+ out of the game according to the counter so I expect to get my money's worth when all's said and done. I'd still be playing right now if I didn't have work to do.

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Holy crap, this game released two days ago and you already logged 30 hours? You are certainly dedicated.

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I believe that someday there will be new born of hybrid-type between Doujin and Casual Indie games.... There's no border upon creativity

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Blalien, it's addicting. Only True Blood would distract me from it today.

Great game. I found the stereotypical Japanese schoolgirl vocals to be extremely annoying at first, but got over that quickly. It's cute, it has a lot of funny moments with references to other games and pop culture. It also has a good mixture of dungeon crawler and time management. I typically don't care for time management games, but this one is a keeper.

I did have to loop (restart on the second day after failing to make the first payment) once, but after that I've been progressing quickly. The key is not to be too aggressive with your profit margins (know who will pay what markup) and instead gain merchant levels quickly and buy high-priced items as fast as you can so that even though you aren't making a large margin on each item, you still are bringing in a lot.

After I made the first payment, I was already past the merchant level where I was getting timed orders. My strategy so far is to make payment, work the shop a couple days straight to amass some orders and make almost enough for my next payment, then dungeon dive every day, making sure that I have the ordered items ready and open for one shift on days that orders will be picked up.

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So I started playing this game nonstop the day it was released and finally paid off the loan yesterday. I logged 32 hours-- it really is that addicting.

I was expecting a lot from the game after playing the demo, and the full version completely blew away my expectations. The game slowly introduces more and more strategy into the game as you level up. My favorite part is the random news alerts about the rising and falling prices of certain items, so you know what to stock up on and what to push at customers.

It's true that the dungeons are difficult at first. I had a little difficulty in the Hall of Trials and the first *real* dungeon, Jade Way. But the save feature is really handy here - if you save in the middle of a dungeon it will save your data as it was before you entered. So if you find yourself getting in over your head, you can save and retry. Once you get used to the different monsters the dungeon crawling becomes much easier. Eventually you also unlock new adventurers with different play styles which makes it more fun.

Even though I completed the main goal of the game, I'm definitely not done with it. There are a ton of different characters and story lines to follow. Once you complete the game for the first time, you unlock a few new modes to play. :)

$20 seems a high price to pay, but for me it was definitely worth it.

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Oh, one point that I disagree with Vailan on: DO NOT outfit your adventurer to the tee, at least not at first. You will fail the dungeon a few times (I racked up five times) and when you fail, you can only take one item back. So if you give your adventurer five items, guess what? You're only bringing one back. Bring one nice item for your adventurer and, after he's gained a few levels and has a hope of surviving, a few foodstuffs.

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To be totally honest, I rarely buy casual games, and have never bought one priced over $12. But I decided to make an exception with Recettear because I fell in love with it after the Demo. I was really inspired to support both the jp indie game company that produced this game, as well as the two goons who decided to go legit with localizing this game.

At first, I felt the game was really hard. It took me quite a few tries to successfully make $10k in the first week. Not to mention I kept wiping in in the dungeons. Then after some research I discovered a few tips and tricks:

1. When dungeon crawling, chain like crazy for exponential exp gain. Chaining involves killing the same monsters one after another. This is really easy the first 3 levels of Hall of Trials. Open the chests after you've cleared the floor to avoid Blue slimes from ruining your chain.

2. There is limited respawn of monsters on each level. Try not to kill monsters in 1 hit when chaining, this decreases their respawn probability. (Not 100% sure, but there seems to be a weak correlation of some sort) It's not very practical to chain in Jade Way, so just find chests and kill along the way.

3. Most monsters can be safely attached from the diagonal position. Kobolds are the like are easily dealt with by running across to trigger their attack, then flanking them for the kill.

4. On Day 2, complete the Hall of Trials, save, then go back in and complete Jade Way 1-15. Lvl 5 Boss: Kill all the little Slime while you wait for the Boss Slime to shrink. Once it's small, you can kill it in 1 or 2 hits. Lvl 10 Boss: Kill all the Red shrooms. The rat will fall over after consuming Purple shrooms. Attack when it's lying down. Lvl 15: Requires slightly quicker reflexes. Make sure you have HP Recovery Food (Walnut Bread, Apples, Cherry, etc), and some SP Recovery Food (Chocolate, Honey, Fish thing, etc). Wait for her to come to you, then attack her when she is within your blade distance, this will cause her to jump back a bit and attack again. Your melee range is longer than her's (sword vs dagger). You might have to hit, run, hit, run, hit because she comes back to attack too quickly. Recover with foods when necessary.

5. Leveling up Merchant levels gives you more money then trying to sell high. Chaining Just Combos and Near Pin Combos level you up pretty fast. Just Combo = giving an acceptable price in one try. Near Pin = given price is close to customer's ideal price. Just Combo's are generally around 110-120%--varies slightly between different customers. Near Pin is usually around 105-115%-- varies with customers as well. Merchant Lvl 5 is really useful for being able to create expensive fusion items. (i.e. Azure Necklace + Special Inkwell = Azure Neclace = $15k)

You can easily earn up to 30k within the first week if you clear dungeons and level up your merchant. :D !

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I highly, highly recommend all of you buy this game. ALL OF YOU

I cried about how "hard" the dungeons were at first too, but now it's quite easy save for the occasional stupid mistake. I powergamed the demo so that I had the 3rd adventurer and merchant level 8 unlocked on day 8, that is how much I grew to love the game. Now it's more than easy to meet the deadline, where I am in the game.

Chrystelle gives really good advice, I'd also add that if you get the little girl in your store, her budget is only about 600 pix, so you shouldn't charge her anything above that or she'll tell you she can't afford it. She tends to only buy certain items like food and hats and books, so stock up on the cheapest of those.

PS 20bux is not a lot, this is a REAL game, not some repetitive boring casualgame of a genre that's been done a million times, not to mention that it isn't being released by some huge company with a lot of money. If you want more cool translated games you'd otherwise never get to play, support them!

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I second most of what everyone else said. The learning curve is a bit steep, and the game doesn't hold your hand past the 4th or so merchant level. There's a lot of trial and error, but I like that about a game. The vocals are a bit annoying, but you can turn them off. Dungeon crawling is done in real-time, not turn-based like older RPGs, so it keeps your interest. I think it's definitely worth the $20. I've paid much more for console games that weren't nearly as entertaining.

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I usually buy only one game a year, then keep myself occupied with old purchases (TF2) and the free/indie games you can find. This year the game I purchased was Recettear, and I count it as a good purchase indeed. Capitalism ho!

Expanding on what Chrystelle offered (all good advice):

One thing I'd point out is that the tutorial Tear offers is biased, and this plays into both the character and the learning experience. The stern, impersonal Tear suggests some price points for haggling, which are actually less than stellar. Tear isn't very good at interacting with others, and this shows in her tutorial. I'd recommend ignoring the price points she sets and focusing more on selling at a lower price (110% to 120%) to make customers happy and build relationships.

People don't like coming to your shop and not finding what they want, and they don't like having to part with too much money. What really wins them over is when the cute little girl shopkeeper knows just how much they're prepared to pay, on the first guess.

Figuring out the price point & selling to them without making them haggle will help you on two fronts. As Chrystelle suggested, it raises your merchant level. To clarify, Just bonuses are an exponentially increasing experience bonus when you sell to multiple people in a row without haggling. You'll also get bonuses for guessing exactly (+30) or getting close to (+15) the amount they're prepared to spend, which fluctuates slightly as their attitude towards you and the value of the item does. What Chrystelle didn't mention is that this will make people like you (you'll know you're on the right track when the little hearts start appearing as customers buy from you) which in turn increases their budget and the amount they're willing to spend: the maximum amount they can spend when you suggest an item to them, the quality of the items they reach for in your shop, and the % markup you can get away with on goods.

As for dungeons, I think the best tip I can offer is that every enemy will leave themselves vulnerable at some point. Once you learn their pattern, you can bait them into attacking and then take them out. Save special abilities for those monsters who your current adventurer isn't very good at baiting/attacking, like wasps (for most characters) or pumpkins.

Early on, I found that doing dungeons ASAP and doing multiple floors, leaving with a bag full of only the good stuff, kept the shop stocked with enough stuff (and leaves you with lots of lesser stuff to fill orders or meet requests, for those whose budgets won't let them take the most valuable stuff). Later, with the advent of increasing and decreasing values of items, and a decent merchant level, you should be able to keep your store stocked with high-value items that are in high demand, selling them for 60-100k each.

Currently on my third playthrough. Honestly can't recommend this game enough.

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For those of you having trouble with your first dungeon. Buy walnut bread, equip it, use it. It will heal you, it will save you.

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Also, get the patch available at the game's site (http://www.carpefulgur.com/recettear/downloads.htm). The patch corrects some text errors as well as an issue I was having with a missing image and, most pertinently, monster damage. Makes the baddies in the first two dungeons a lot easier to survive.

If you got the game from Steam, it should autoupdate. I hate Steam with a passion, though, and just found out about the patch through another forum.

[Inserted URL to patch. -Jay]

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The patch corrects some text errors as well as an issue I was having with a missing image and, most pertinently, monster damage. Makes the baddies in the first two dungeons a lot easier to survive.

Alright, this game is now officially perfect.

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Much thanks to Zazazu and Jay for the requisite Game Patch. Without this patch, the dungeons are simply impractical. I used all the Apples and all the Bread just to survive the first dungeon!
Then the killer: neither the Market nor the Merchant's guild appears to restock, ever! Which means, guard your apples! (Admittedly, I've not gone past day 8, but do they ever restock their shelves? That's probably why I'm able to meet my quotas!)

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Fred M. Sloniker Author Profile Page September 15, 2010 4:37 PM

Gordon: at certain points, when you increase your merchant level, the selection in the shops increases; this also allows you to buy unlimited quantities of formerly limited items. You shouldn't have any trouble getting the first of these bonuses by day 8, unless you've been haggling aggressively and missing out on the juicy Just Combo bonus. Try buying at 55% and selling at 105% and see how that works for you.

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awesome game! I'm sooo addicted right now!

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Stores restock after a week, IIRC.

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funny game, just finished obsidian tower and defeated Griff the claw user demon. currently level 51 (merchant perks up to level 50 only, with the last perk being your adventurer able to stock 3 items when he dies in a dungeon) a very addicting game. key to success - make full use of popular items, sell items at 104% and buy at 70% when trying to level up (near pins 95%), earn more by EXPERIMENTING (the personalities and your reputation to different characters affect your haggling limits), be considerate to new customers (sometimes you sell WAY BELOW the base price), and change your walls/floor/counters/carpets to get the customers you wanted (Caillou loves the heretical look, as Nagi loves the plain style and Alouette wants her shop as gaudy as ever). Dungeon crawl whenever you're free, and as much as chaining is good, they don't really matter aa the game progresses. The farther you go inside the dungeon, more chars are unlocked (others can be unlocked thru events - with funny stories). Do concentrate in one character for the meantime, and play around with the others if you got the hang of it (Tielle the elven archer is SOOO strong even with low level weapons...) enjoy the game! Capitalism, ho!

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My mind has become a reality-cracking overlord.

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So then, some useful info for y'all:

Payments needed each week:

Week 1 (day 8) : 10,000 pix
Week 2 (day 15): 30,000 pix
Week 3 (day 22): 80,000 pix
Week 4 (day 29): 200,000 pix
Week 5 (day 36): 500,000 pix

Bonuses for each merchant level:

Merchant Level 01: Open your store. You start at this level.

Merchant Level 02: Customers sell. Customers sell items to you.

Merchant Level 03: Can take orders. Customers may give you a general order you must fill.

Merchant Level 04: More items. At this level more items can be found at the guild and market.

Merchant Level 05: Fusion rank 1. At this level rank 1 fusion items are available at the guild.

Merchant Level 06: Change wallpaper. You may change the wallpaper in your store; buy them at the market.

Merchant Level 07: Advance orders. You may accept orders in advance that you fulfill at a later date.

Merchant Level 08: Change floor. You may change the floor in your store; buy them at the market.

Merchant Level 09: Change carpet. You may change the carpet in your store; buy them at the market.

Merchant Level 10: Move counters. You may rearrange the counters in your store at will.

Merchant Level 11: More items. Even more items can be found at the guild or in the market.

Merchant Level 12: Store expansion. You may expand the store, giving you more room for counters and items.

Merchant Level 13: Fusion rank 2. At this level rank 2 fusion items are available at the guild.

Merchant Level 14: Change counters. At this level you may change the counters in your store; buy them at the market.

Merchant Level 15: Change counters. At this level you may change the counters in your store; buy them at the market.

Merchant Level 16: Two items. If you are defeated in a dungeon you may bring two items back instead of one.

Merchant Level 17: Item storage. Your overall inventory space is upgraded to 25 slots in a dungeon.

Merchant Level 18: More items. Even more items can be found at the guild or in the market.

Merchant Level 19: Fusion rank 3. At this level rank 3 fusion items are available at the guild.

Merchant Level 20: Store expansion. At this level you may expand the store even further.

Merchant Level 21: Half pay. Your fame is such that every adventurer will cut their pay in half for you.

Merchant Level 22: Vending madness. You may place vending machines without limit; buy them at the market.

Merchant Level 23: More items. Truly epic varieties of items may be found at the guild or market.

Merchant Level 24: Item storage. Your overall inventory space is upgraded to 30 slots in a dungeon.

Merchant Level 25: Fusion rank 4. At this level rank 4 fusion items are available at the guild.

Merchant Level 26: Store expansion. You can expand your store to truly massive proportions.

Merchant Level 30: Fusion rank 5. At this level rank 5 fusion items are available at the guild.

Merchant Level 40: Item storage. Your overall inventory space is upgraded to 35 slots in a dungeon.

Merchant Level 50: Three items. If you are defeated in a dungeon you may bring three items back instead of two.

How to unlock adventurers:

Louie

The first time you go to the adventurers guild, Louie will be available.

Charme

Beat her in Jade way and sell to her until she comes in with two events.

Caillou

Reach merchant level 3. Caillou will come in to place an order. After completing the order, sell him items until he comes in to give you his card.

Elan

Charme must be unlocked. Do the pub event at night, then the merchants guild morning event. Sell some items to him until he gives you his card.

Tielle

Do her events in the morning or afternoon in the Town Square. Complete Jade Road and Amber Garden. Clear Amber Garden and sell to her until she tells you she gives you her card.

Nagi

After day 9, she randomly appears in dungeons. Meet her four times in the dungeons, then wait for her to visit the shop. Sell to her a few times until she gives up her card.

Griff

Complete the Obsidian Tower. Griff will visit the shop during two evenings or nights and on the second time he will give you his card.
(must be done on unlimited mode)

Arma

All other characters must be unlocked then she will visit you in the morning. Complete the Lapis Ruins and she will give you her card.
(must be done on unlimited mode)

Different dungeons:

Jade Way: Clear Hall of Trials.

Amber Garden: (Must have Charme)View event in town square of Tielle chasing after her sister. Charme will then come into your store later and tell of a new dungeon.

Obsidian Tower: After beating Tielle in Amber Garden, see both night events in town square with Griff. After, he comes into your store to give a warning.

Lapis Ruins: Pay off the debt and unlock every adventurer besides Arma. Arma will come into your store and unlock this dungeon for you. (must be done on unlimited mode)

Crystal Nightmare: Clear Lapis Ruins. (must be done on unlimited mode)

Different modes:

New Game+: Beat the game (pay off all the debts each week)

Survival Mode: Beat the game (pay off all the debts each week)

Unlimited Mode: Beat the game and save after the credits, then load that file.

Assorted tips and tricks
Shop:

Everyone has a different sell rate, and it changes over time. For instance, Allouette has no max price, and will buy at up to about 148% of any base price before you even get on her good side, where as the little girl starts with a max pix of around 600 and you can rarely even get over 110% on anything. After you get them happy with you, (a heart over their head when they buy/sell) their max pix increases by around double, but they will now buy almost anything for at least 100% of original price, even if it runs over their pix limit. Most adventurers have a very low pix limit until you use them successfully for five floors in the dungeon.

The following are not exact figures, but can help a lot for ball parking and trying to always get a "just combo". They are based on my average max sell percentages for each person that has purchased or sold something to/from my store.

Little Girl(s)

Buy: 110%
Sell: 52%

Woman (women)

Buy: 114%
Sell: 65%

Man (men)

Buy: 123%
Sell: 60%

Old Man

Buy: 128%
Sell: 55%

Guildmaster

Buy: 130%
Sell: 51%

Allouette

Buy: 148%
Sell: 50%

Prime

Buy: 100%
Sell: ?

Euria

Buy: ?
Sell: 270%
(Note: she has some good stuff for sale sometimes, but her prices only make it worth it on later plays through or in unlimited mode.)

All Adventurers

Buy: 115%
Sell: 70%
(Note: I usually let them buy for really low so I'm not certain about an actual number for them.)

Near these numbers is where they will sell for a near pin (except for adventurers), though exactly how far off they are depends on the item, so I'd suggest finding out for at least the more common items and peoples.

Just combos are your best friend in the shop. If your store is near center in appearance and/or you're pulling in enough customers, you can multiply up to a maximum of 128 by getting a just combo from buying and selling to 7 people in a row.

After you make your first 100,000 pix, try to avoid the town center events in the afternoon and night to avoid encountering Euria for the first time as until you first encounter she'll never come to your store.

Try to stay in a safe zone nearer to 100% if you're not certain because the just combos are your best bet for leveling your merchant level. Also, if you are often in the dungeons, then looking into fusions would be in your best interest. For instance, buy a shell necklace for around 2000 pix for every charred lizard you get from giant rats or kobolds to fuse them into a 15,000 pix Azure necklace.

Dungeon:

If you go into a dungeon with a new character try to lure them into your store and sell them some better equipment first if you can, or bring one good item with you for them to equip. on top of the equipment bring food with you, at least 5 health items. How many sweets you bring depends on how often you use techs. If you're using a mage then you should bring more sweets and less food.

Now that you're prepped for dungeon crawling, the first thing you should do with any new adventurer is find out how fast you move, how fast you attack, and how far in each direction your attack reaches. Just doing that for a lap around the first room of the floor will help you out a lot.

The only other info I can give you is to try and watch your enemies and see how they fight and focus on getting side or back attacks.

Bosses all have slight differences, but most are easy to figure out on sight.

On every floor, try to go after every enemy and chest on the floor and only keep the most expensive items unless you are collecting for an order or for a fusion. If you ever have no health items after beating a boss floor I suggest just leaving the dungeon right then and there for safety's sake.

Also, know that every Sunday in the game, (on the far right days of the calendar) the adventurers guild is closed, so you should plan around this.

Time Management:

Lots of things you do can eat up time, the following is a list for what eats up how much sections of time:

Leaving your shop and immediately returning eats up no time, so no worries about just stepping out to see what events may exist. Also, no time is used for entering the adventurer's guild but not going to a dungeon.

Any event in the city uses 1 section of time. Same for entering the market or merchant's guild or entering an empty area of the town. If you need to do anything, try to make it a full trip so you get the most for your time.

Opening your shop uses one section of time every time.

Going to the adventurer's guild and leaving for a dungeon uses up 2 sections of time but this is separate from the markets and events, so if you shop or see an event before leaving then count it as 3 sections of time used.

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Heh, I love the little girls. One quick way to rise through the ranks is to buy nothing but sweets and the occasional bit of clothing, bracelet, book, or accessory, and they and the old men will become massively cheap experience magnets. Two dungeon trawls through the Trials on day one, day two spent selling the expensive junk, open day 3 with buying up sweets, watch the experience roll in the next two days.
Punched through to level 8 no trouble, without even restocking. It's Louie that craps on my day, when you're just starting out even the base price is too much! You broke-ass mofo, Y DUN U GIT A JEEEERB....Oh wait, you're working for me, WHAT ARE YOU DOING WITH YOUR MONEY

I like to focus on power leveling one aspect at a time, it makes the other half easier when you go into it. First the shop, then get Louie a parade armor/steel sword and do 1-15 all in one go, then get Charme a pure edge and sandwich board while power leveling the shop again, then amber garden all in one go once you can hold 25 items. After this, and from taking advantage of the occasional price boost, you should be able to double profits every time you spend a day selling. Once you have around 400-500k built up before day 22 you can dick around doing whatever, maybe try and nab Nagi and Elan. Also don't forget to drop old decorations in the window, Alouette, the guildmaster, or the old men will purchase them eventually.

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Can anyone tell me how to unlock obsidian tower? I already finished all the events.

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