Sing it with me! Jay Is Gamers sing this song! Doo-dah! Doo-dah! Online race-track nine miles long! Oh the doo-dah day!. Okay the track in The Race, a multiplayer action advergame developed by Akestam.Holst and Plan8 for Swedish horse-racing board ATG, measures only about eight inches and the horses are the size of a nickel. But the chance to feature to take on jockeys from all over the world should certainly the camp-town ladies singing.

I think it's about time that I admit that I just don't understand marketing. I wouldn't know why a jump and run platformer based around racing through a myriad selection of websites would be considered an apropos format for an ice cream bar ad . But hey, I do know a good time when I see it, and Lowe Brindfors and B-Reel have certainly given Unilever their money's worth in Magnum: Pleasure Hunt