Pursuit Across Europe (PACE)
Recently, BMW launched a new advergame that has players racing its cars in a Pursuit Across Europe (PACE). In this gorgeously detailed Flash-based driving game, the developers combine highly stylized computer motion graphics and 3D cut scenes to create a unique experience you won't soon forget. Players travel to (and through) destinations such as Lisbon, Paris, Berlin and Prague, all the while competing to earn credits for upgrades and to purchase new vehicles.
Use the keyboard for control in this game. The [left] and [right] arrow cursor keys control steering, [up] for acceleration, and [down] for brake and reverse. Press [space] to engage the hand brake for a quicker stop. Use the [ctrl] key for a boost. Press [esc] to pause or restart a race.
The first stage of the mission-based game may be played immediately without registration. Just hop in and drive. A nicely polished voice-over narrates the scene and readies you for the imminent adventure ahead.
Finishing missions earns you credits that may be used to upgrade your vehicle or even to purchase a better model. Registration allows you to continue past the first stage and to save your progress in the game.
Analysis: BMW appears to have pulled all stops to unleash a captivating virtual driving experience for Web travelers around the world. Yes, it is all BMW branded, but what better way to get more people driving your cars than to create an experience that is accessible to a much greater audience. For the production, BMW enlisted the help of Interone Worldwide, the German agency responsible for the vision behind it, and Artificial Duck for the impressive Actionscripting of the game.
It is an enjoyable driving adventure game with enough features to keep the player coming back for more. The highly stylized graphics, pleasant soundtrack and voice-over narration serve to doll-up an already exceptional and smooth-running game engine that is revved and ready to take you for a ride.
It's an engaging piece of work that immerses the player from the start, but it doesn't attempt to take itself too seriously. At the beginning of the game the player is reminded that it is just a game after all, and that the capabilities of the cars in the game do not reflect reality. So please drive carefully.