Same goes for PlayStation Plus. And the Nintendo eShop. And Netflix. And pretty much every digital game you can think of. Basically, if the thing you're buying is a code that you have to redeem, there's a way to get it cheap.


It's called Gamivo.com.


Gamivo is a reselling platform. That means it allows players to buy and sell activation codes among themselves, without having to go through major distribution platforms like Steam, or console stores like the eShop.


The advantage of doing things this way is that it allows the market to determine how much a game or gift card should cost, rather than a faceless corporation with its hands on all the levers of power.


This has the effect of making everything cheaper, not least because nobody's taking the 30% cut that, say, Sony takes when you buy a game on the PlayStation Store.


Seems like a no-brainer, right? It is.


That's why Gamivo has millions of customers. If you're not one of them, we think we might know why.

Game resellers are struggling to shake off an undeserved reputation for shadiness. Many of us are unsure whether platforms like Gamivo are safe to use, fair to publishers, or even strictly legal.


Let's deal with those concerns one at a time.


First off, to be clear, selling activation codes is perfectly legal. It's no different from selling physical items, such as boxed games. You can be sure of that because Gamivo is officially registered as a trader in the EU.

That makes it compliant with some of the most stringent trading laws on the planet.


Activation codes don't fall off the back of a truck. Instead, they normally enter the marketplace as unwanted codes bought in bundles. You know the ones - those codes you don't quite know what to do with, so you just leave them on your account doing nothing.

Gamivo is where those codes go to fulfil their potential.


But is Gamivo good for the games industry? Absolutely. The second hand games market has always been problematic for publishers and developers, since it enables a whole string of gamers to buy and sell a game from a single official sale.

But digital code reselling doesn't work like that. Once a code has been redeemed, it can't be sold on, so each sale is permanent.


If anything, code reselling helps developers by getting their games into the hands of the players who want to play them.

Finally, there's the question of safety. While buying activation codes from individuals is always going to be a riskier proposition than buying games from stores like the Humble Bundle or the eShop, Gamivo is as safe as it gets.


Each seller has to become an approved merchant to appear on the platform, and they're all subject to user reviews.


If anything does go wrong, there's a comprehensive Customer Protection Program to fall back on, and you can upgrade this to 24/7 customer support by joining the Gamivo Smart program.


It's well worth spending the little bit extra for Gamivo Smart, as you'll also score discounts, giveaways, and more.


If you still need proof that Gamivo is a legit way to save money, here it is. Gamivo has around 27.5 thousand reviews and climbing on Trustpilot, with an average rating of 4.3 out of 5.

The Epic Games Store, by way of comparison, has 3.5 thousand reviews and a 1.6 average.

So you really have no excuse. Head to Gamivo.com right now to start making your favourite hobby that little bit cheaper.