They say that good things should never end. Take orange, for instance. The orange is infinite. Scroll down into the orange. It's ok, the orange won't hurt you. Use the scrollbar, use the little nubby thing protruding from your mouse, it doesn't matter. You can drag it and fly across the orange like a satellite map or you can stroke it with your finger on your fancy new iwebophone. Any way you dive into it, it is orange.
Look in to the orange, marvel in its rainbow endlessness. If you're confused, you might ask the one of the robots that keeps asking you for a chat. You might learn quite a bit. The robots won't tell you the object of the game, you say? You could try creating a better robot, using zygotic manipulation. Or, you could try seeking the end of the orange, the horizon at the edge of the rind. Or, you could stop and guess. They're waiting for you to try.
Perhaps it would be best just to give into the orange. Play. Grow things, drop things, poke things. Create something: scribble it, arrange it, mix it up with sprinkles on top. You can do it just like you were ringing a bell. If you want to keep the orange and pass it around, you can pick up a little tag and paste it up wherever you call home.
This strange orange webtoy is actually an advergame for the UK phone company Orange Unlimited. For those in the UK, that means freebies like sim cards and text messages. For those of us in other places in the world, that means "Orange" is a rather ambiguous thing. For everyone, it means a chance to play with a nonsensical and surreal landscape. Whether you are interested in phone service or not, give it a try, and I think you'll agree: good things should never end.
Update: All good things should never end, but they always do, don't they? This fun diversion is unfortunately no longer online. Previously tagged as: advergame, browser, flash, free, interactiveart, macwinlinux, rating-g, webtoy