Making interactive Web art is a dangerous business. When you dabble in the language of games, you risk the wrath of gamers, who despite their lip service to "innovation", are often terrified by anything really experimental. So one possible MO for developers trying to smooth out this prickly transition is to make something like Haxed by Megahurtz, a game so cracked, so exuberant, so imbecilic it could not possibly be trying to outsmart you. Hating it would be like slapping a candy raver—part of you might want to, but it's easier to just go with the flow and accept her offer of Sweet Tarts and a back massage.
Alexis isn't so much a game with goals and clear objectives as a rhizome open for exploration, with a human subject poised in its center. After an opening cinematic you're able to click on different underlined words in the girl's aloof break-up letter and get a sub-cinematic as a result.