I think it's about time that I admit that I just don't understand marketing. I wouldn't know why a jump and run platformer based around racing through a myriad selection of websites would be considered an apropos format for an ice cream bar ad . But hey, I do know a good time when I see it, and Lowe Brindfors and B-Reel have certainly given Unilever their money's worth in Magnum: Pleasure Hunt
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