Look up "bear hug jokes" on google and you'll get the following quote from an old British politician: "Once the bear's hug has got you, it is apt to be for keeps." Keep that in mind when you play The Bear of Love, a new tongue-in-cheek action game from LeBrancher and rzafael, inspired by a tweet from a fictitious British dude, Peter Molydeux.
In this zany little simple idea game, you play a bear who needs to hug people in order to breath, creating a form of photo-hug-synthesis that will have scientists baffled for decades. But there's a catch: you tend to come on too strong and end up killing those you hug when you don't pull away in time. Press [Z] to lay on your bear hug, [X] to open up the upgrade shop, where you can buy more friendly outfits and signage to be less scary to your potential hugees. While in the shop, you can press [Z] to buy an item and [X] to close the window. But, be careful! Your oxygen levels will continue to drop while you are in the shop, so if you aren't careful, you can die.
Bear of Love features some great 8-bit pixel art and the funny upgrades and animations will have you chortling to yourself long after the five or ten minutes it takes to finish, but it was made in 48 hours for a Molyjam competition, so it has some flaws. It feels repetitive after a few minutes and there isn't a lot of strategy involved. But, really, the game isn't meant to be anything more than a funny way to spend a few minutes, ideally on a Monday morning, five minutes after coming into work.