I always approach advergames with healthy trepidation. The focus of development is usually on the "message", i.e. what they want you to buy, rather than on the gameplay. It's hard enough to develop a great game, much less a great game that also incorporates marketing elements.
Temple of Zoom by Inbox Digital is a great platformer that manages to use its product's features (the Panasonic Lumix TZ3 digital camera) as integral elements of the game rather than as tacked-on graphics and splash advertisements. The shutter is the exit to each level, the zoom lens is a rising platform, and the hot lava is... I guess the hot lava doesn't come from the camera.
Using the arrows to move and the [spacebar] to jump, you must first find the Wide Angle Lens, which opens up the playing field so that you can then find the Exit to the next level. There are of course bonus points and multipliers to tempt you to more hazardous areas of the stage, as well as tried and true features that you would come to expect from the genre, such as high-jump platforms.
There are 25 levels in all, and you actually get a 10% off voucher just for reaching level 10. If you're in the market for this or any other Lumix camera, that's like free money just for playing the game.
Analysis: This is of course a typical platformer with all of the expectations that label implies, but this game has a lot of nice features to set it apart from others.
The pixelated graphics are incredible, at the same time ridiculously simple yet with beautiful effects that really immerse you in the game. Imagine playing a game with graphics like Pitfall! on a modern computer, and you might start to get the idea. Temple of Zoom's swinging rope completes the analogy nicely.
The game takes too long to ramp the difficulty up to a very interesting level, but around level 9 or so you should be sufficiently hooked to want to finish the game. If you're looking for a nice diversion to fill 15 minutes between the endless march of meetings at work, you can't go wrong with this one.