Just in time for the SuperBowl launch of Pepsi's latest marketing campaign, in which they plan to give away up to 100 million Apple iTunes Music Store downloads, indie music advocacy group Downhill Battle is launching a campaign of their own: Tune Recycler. By sending Downhill Battle your winning iTunes bottlecap codes, they promise to spend that money in a place that counts: on independent artists rather than on songs owned by the big 5 major record labels. When purchasing music from the major labels, there's a good chance that the artists don't see any money spent on their songs; also, since the major labels are affiliated with the RIAA, that should be reason enough not to spend the money on them.

So, if you aren't elated this February when you win an iTunes song from Pepsi, why not consider visiting their site and transform your useless bottlecap into a force for good.