A timely comment about the effect blogging has on search engines, and Wired has just posted an article on the very same subject. It seems that in this age of information we live in, cream rises to the top of the search engines where Content is King. This isn't a new concept as even Bill Gates mentioned back in 1996. And it continues to be true today with the very latest in Internet search technology where an oft-updated web site paired with content good enough to be linked-to from other sites warrants a high Google PageRank.

So doesn't this make Marshall McLuhan's concept of "the medium is the message" also true in reverse? In other words "the message is the medium", at least that's what using Google might lead you to believe.